HAN WEST


Serving as the Home of Dumplings and the gateway to Chinese street food for the Western palate, "Han West" needed a physical store concept that matched its delicious food.

Locations
— Görlitzer Str. 69, 10997 Berlin
— Burgsdorfstraße 7, 13353 Berlin
— Food Truck Concept

In 2022, we crafted a concept inspired by the layered, slightly dystopic back alleys of Hong Kong. Our narrative unfolded a whirlwind adventure of a Chinese chef and his friends, traversing the tastes of China. They packed their culinary discoveries into wooden crates and shipped them to Berlin for the localy to experience the wonders of the East. As the crates burst open, the concept unfolded and adorned the walls. Every surface held a story, from recycled materials to postage notes that journeyed with the crates across continents.


2022/23

Store design
Poster
Signage
Furniture
Marketing
Advertising
Social media



Credits:
Tom Herman - Creative direction & construction
Max Füller - Development & construction
Yukon Acosta - Junior Architect
Jules - Construction & planning
Katia Cutropia - Paint & decoration

Photography:
Tom Herman





We meticulously designed custom seating, including tables and storage boxes, and spread the walls with a vast library of posters and witty notes. The canteen area features a vibrant and highly aesthetic bar, while the food kiosk boasted a handy food cart where hungry guests could order fresh dumplings right from the kitchen window.


Every sign, light, stool, and floor marking was a handmade creation, curated with care by our amazing project team. If you find yourself in Berlin, be sure to swing by and immerse yourself in Han West.



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