After the label was created, we had the task to get the product into the publics eye. Creating some extra character illustrations, and an eye catching poster series.
All social media and merchandise was prepared by S&B studio, in anticipation for their big launch day.
This is a very special beer, artisinally brewed by master brewer Sam, from Brauhaus Neulich. Its light, smooth and goes great with dumplings!
Please keep an eye out for this if youre in Berlin.
2023
Brand Identity
Logo
Illustration
Poster
Signage
Social media
Label design:
Johannes Urban
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