We were given the task to bring this concept to life, with a deep dive into understanding the dishes, the culture behind, and the passion that they had for their food. We give it a poppy colour, cool type face with some customisations to make it stand out and be the hot spot that it deserved to be.
We created a poster series, menu, uniform, signage, illustrations and social media campaigns, all within 1 month for their rapid pop-up store opening date.
Say hi to uncle!
2023
Brand Identity
Logo
Illustration
Poster
Signage
Social media
叔叔
Uncle’s Original Chinese Barbeque 𝙋𝙊𝙋-𝙐𝙋 ㋡
WHERE: Görlitzerstr.69 ☜
OPEN: TUESDAY ➔ SUNDAY
FROM: 11.30 ↔ 20.30
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